Subprime Pro gives dealers the data, connections, and automation to secure approvals, move inventory, and maximize profitability — every single day.
We learn your inventory, customers, and goals — then analyze lender policies to find the right opportunities.
We activate the platform, connect your vendors, and train your team for fast adoption.
We continuously refine strategies, expand lender access, and drive better results month after month.
Powerful technology and unmatched lender intelligence — built exclusively for subprime dealers.
Live policy data so you submit with confidence and get better results every time.
Access a live inventory of over 100,000 vehicles from vetted dealers nationwide — find the perfect unit to build the perfect deal.
Match the right vehicle to the right lender and borrower, automatically.
Actionable reports that show what's working and where to grow.
SMS, email, calls — one inbox. Built-in phone system with automation.
Generate fully bank-compliant deals in under 10 seconds. Every time.
Track every lead from first contact to funded deal. Hot lead alerts, credit profiles, pipeline stages, co-signer management, and full communication history — all connected.
Magic Build auto-calculates taxes, fees, lender rules, trade-ins, and payment structures in real time. Output a complete deal folder, Bill of Sale, and compliance docs — instantly.
A fully integrated communication hub with a built-in phone system. Call, text, and email customers without ever leaving the platform. Every interaction is logged, recorded, and searchable automatically.
Full inventory management plus a live dealer marketplace — browse other dealers' inventory, find the perfect unit, and move aged stock faster.
Executive P&L, commission tracking, floor plan management, and expense reports — all in real time. No spreadsheets, no guesswork.
"Magic Build alone saves my team 2+ hours per day. We submit cleaner deals, get faster approvals, and our gross is up 22% since we switched."
"The lender policy intelligence is unreal. We stopped guessing which bank to send deals to. Our approval rate went from 51% to 74% in 3 months."
"Having inventory, deals, messaging, and P&L all in one place changed everything. I can run my whole store from my phone. Nothing comes close."
See how Subprime Pro can transform your dealership.